Traffic Data. We may automatically track and collect the following categories of information when you visit our Website (to the extent applicable): (1) IP addresses; (2) domain servers; (3) types of computers accessing the Website; and (4) types of web browsers used to access the Site (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Website. We use this data to help diagnose problems with our server and to administer our Website. Furthermore they may be used to gather broad demographic information (not personal information) like the most popular browsers or operating systems visiting our site, which helps us in tailoring our site design and programming for the best possible experience.
Cookies. If applicable, we also may use “cookies” to keep track of your shopping cart. This is intended to expedite the ordering process, to avoid you typing the same information twice, when possible, and to ensure that you do not see the same advertisement repeatedly.
Personal Information. In order for you to access certain areas of the Website, services and/or to purchase products offered via the Website, we may require you to fill in registration, order, and/or other forms and/or otherwise provide us with certain information that personally identifies you (“Personal Information”). Personal Information includes the following categories of information: (1) Contact Data (such as your name, mailing address, and e-mail address); (2) Financial Data (such as your account or credit card number); and (3) Demographic Data (such as your zip code, age, and income).
All of the forgoing user-related information (“Profile Information”) may be used to create personalized content, services and advertising on the Website. By entering the Website, you agree that ACE may use your Profile Information to generate reports for the foregoing reasons and for market research; provided, however, such use shall be on an anonymous no-name basis.